Plenty of Social Media Platforms and Plenty of Options
You have made the decision to boost your company’s presence in the social media world. Now, where do you start? BL Digital – the leader social media marketing in Savannah, Georgia and entire country can help you get on the social media networks that are right for your business and the message you want to send to consumers. You should become familiar with the social media platforms that are available to you.
Facebook is without a doubt the most popular social network in the world. At 1.5 billion users, this is a powerful social media network that allows people to share postings, pictures, and videos with friends and family as well as others. Facebook offers apps for games and other interests such as shopping and dating, and it also allows individuals to create pages and groups for special interests. Facebook has also created great capabilities and resources for businesses to design pages and offer their products and services to consumers on Facebook.
Twitter combines texting with social media capabilities by allowing users to send messages of 140 characters or less known as tweets to “followers” who want to see their content. Twitter was initially designed to be used on smartphones but has adapted to create apps that can be used on tablets and PCs, as well as on Twitter.com. Each user gets a web page that they can use to send and receive tweets as well as post pics and videos. Users can also restrict the audience that views their tweets. Many companies use Twitter pages to inform consumers about new products and services as well as upcoming promotions and events.
YouTube is the world leader in online video publishing. People from all over the world upload and watch videos posted on every possible topic you can think of. YouTube’s popularity stems from its ease of use with smartphones and is the medium that often launches videos into viral status. Many companies have turned to YouTube to publish exclusive commercials on products and service.
LinkedIn is a professional network that focuses on allowing users to build connections that will benefit their work career. The website currently has 300 million users and this number steadily increases as the network’s popularity rises. Individuals can share knowledge and connections for jobs, and companies now use LinkedIn to attract talent for hiring as well as informing people about the business they are engaged in.
Instagram is a popular photo-sharing website used by people of all ages. The website’s primary function is to allow users to upload and share pictures and now videos with other users. Celebrities have boosted the popularity of Instagram by posting personal pictures, and now businesses now use the network to post flyers and ads about promotions and products or services.
Google+ is a social network platform that is slowly growing in popularity. It was created and maintained by the search giant Google and largely emulates the capabilities of Facebook but does not have nearly the number of users. Google+ is unique in that it allows users to create “circles” in which they can post content visible to other users in the circle where the content was posted.