Digital marketing is always evolving, but some strategies perform better than others. Here are a few methods that you can follow to get the most out of your marketing process.
Even today, on-page SEO is a powerful method to optimize your website’s rank and reach on searches. It is an aspect that a lot of people tend to overlook. Regardless, the performance it offers outweigh the time taken.
SEO on-page elements are a lot more in number today, but the basic process is the same. As a marketer, you need to make sure that all your boxes are checked for SEO. It offers real and tangible benefits for your website.
Text content has always been one of the more powerful driving forces behind website rankings. And this still holds true even after all these years. Blogs are one of the best platforms for brands to engage their users.
As a marketer, you need to focus on content that has good SEO strength. Search engine updates prioritize high-quality content that offers value to users. Long-form copies like blogs have the potential to perform well when it comes to SEO and engagement.
Social media has been one of the largest platforms for customer engagement over the years. With more than 3 billion people on at least one social media platform, it grows rapidly.
Popular social media platforms like Facebook, Twitter, and Instagram drive traffic and engagement. Brands are optimizing their social media profiles constantly to get more performance out of it. More than 90% of all brands have a social media profile which speaks a lot about its importance.
This is an off-shoot of social media marketing. Influencer marketing is reaching out to popular people on social media. This can help with visibility for a brand or product. This works well since social media users like to engage particular content creators.
Getting the right influencer for your brand is pivotal to the success of your marketing strategy. An average influencer might have anywhere between 10,000 – 50,000 followers on a platform. The ability to leverage their attention to your product is invaluable.
As internet speeds around the world increase, video has become the preferred medium for users. As of now, video is one of the most consumed content around the world. This is also because of the introduction of short videos on several platforms like YouTube, Instagram, and TikTok.
Brands are focused on creating engaging content through video. It gets them a lot more engagement through likes, shares, and comments. Video has the highest chance of going viral, which draws in a lot of traffic for a brand.
Podcasts have been around for a long time now, but it has become more popular these days. Podcasts are the best medium to use when you need to engage people looking for information.
These are convenient because not everybody has the time to read a long-form article. Many people listen to podcasts on their commute or when they are off work and want to relax. This provides a great opportunity for brands to improve their reach through informative audio content.
As a brand, engaging with your community should be a top priority. Trust is an important metric today – it can make or break businesses. Constructively engaging your community shows them that you care about what they think.
It also opens up the possibilities for more discussions on a particular topic. Anyone searching for more information on the same topic can also benefit. This provides a cycle of engagement for many years to come. Forum discussions are beneficial for improving your brand perception and recall.
With the advent of newer methods, a lot of brands don’t bother with email lists. But studies have proven that a good email still has the power to unlock engagement for brands. Building email lists are important for both established and new brands on the market.
It provides marketers a platform for communication that is different from other methods. Emails also allow you better and more personalized retargeting, which you can’t do otherwise. Email marketing is still a strong strategy for getting more people interested in your business.
Paid advertisement has always been a strong source of traffic and leads. But as time goes on, it is only going to get stronger. There is a lot of competition in this space right now.
Brands need to focus on creating creative content for their ads rather than just spamming users. Ads are another content medium that can go viral, like video content.
10. Mobile Optimization
Mobile traffic has outperformed all the other traffic sources combined several years ago. The future of the web is the mobile phone. With mobile high-speed internet and powerful devices, people tend to favor their phones over their PCs.
This has led to an interesting dynamic where even search giants like Google prioritize it over web traffic. In fact, if your website is not mobile optimized, it could affect your rankings on searches.