Have you had a customer or friend come to you and say “Hey, I did an Internet search for businesses in your area that offer your service and your name didn’t come up. Why is that?” If that has happened to you, there is a very good chance that your website is not optimized for the major search engines. How does this affect your business?
Think about it like this: Thousands of cars may drive by your business each day, but maybe only 25 of those people actually have a desire to purchase your product when they see your storefront. On the other hand, there are 50 people sitting at home or at their desk at work who are thinking about the same product that you offer and are willing to purchase it that day, but when they do a Google search for businesses in your area that offer your product, they do not see you. They see the nearest competitor who has an optimized website, so that is where they go. This has 2 negative results – you lose out on a chance to increase your revenues by 100%, and your local competitors end up capturing business that is yours.
The above example illustrates the importance of integrating Search Engine Optimization (SEO) into your website. People need to be able to see you in the first few results when they search for your product or service because this will virtually bring them to your doorstep – your website and customer service will do the rest for you. SEO involves incorporating keywords and phrases into your website’s HTML code (the behind-the-scenes stuff that makes your website work when people type in your web address) that are specific to your business. When done properly, SEO can dramatically increase the occurrence of your business showing up at the top of search results when people search for what you offer. For example, if you own a family law firm in Whoville, Georgia and someone who needs your services does a Google search for “family law firms near Whoville”, your website will be one of the first options that show up if it is SEO optimized.
B.L. Digital Enterprises has performed SEO services for numerous businesses in Savannah, Richmond Hill, Pooler (Georgia) and in other states that have gotten results. If you are ready to optimize your website, contact B.L. Digital so we can start working on your website today!