Any company that expects to grow and become an industry leader cannot do so without a good marketing plan. This is because a marketing plan not only gets you noticed – it also helps your company see how consumers view you, which in turn helps you identify who you are and establish your brand identity. BL Digital can work with you to create a new marketing plan or enhance your current plan to help you establish a brand identity that will attract and retain loyal customers.
Is Marketing that important?
Yes, it is! Let’s illustrate this point. You call a friend of yours and he says he is at a large store purchasing a door to install in his basement. He says everyone in the store is wearing orange aprons with white writing on them. After hearing that, you would likely conclude that your friend is shopping at Home Depot because the company’s marketing centers on its trademark orange and the white Home Depot emblem. This is the power of good branding and marketing. This example also illustrates that a brand’s marketing does not have to be complicated – it just has to be effective. Companies such as Coca-Cola and even Facebook use marketing to reach new consumers and users. BL Digital can show you how to use the same ideas they use to create or enhance your brand’s identity.
One important component of a good marketing plan is knowing who your target audience is. You must invest in good data gathering and research, and interpret the results accurately to determine who wants your products or services and where they are located. Knowing who your customers are strengthens your marketing strategy because you spend less of the budget marketing to groups or areas that are less likely to do business with you. Your company’s brand must be cultivated and carefully maintained because it is your most important asset – you are your brand. Google’s brand and its translation over to its employees’ workplaces and culture is a good example of how a company should be aligned with its branding.
How do I enhance my Strategic Marketing strategy?
BL Digital wants you to succeed and we have a marketing plan package that can help you do just that. We will help you complete the following:
- Solid statement of company goals
- Market research and analysis
- Identify and investigate target consumer group(s)
- Develop strategy for brand promotion and positioning
- Research consumer behavior in your industry
- Research the competitive environment to analyze any advantages held by competitors and minimize them
- Distribute budget as necessary among the different components of your marketing plan (social media, ads, etc.)
BL Digital has the experience to help you create and implement a winning marketing strategy. Reach out to us today if you own a business in Savannah, Richmond Hill, state of Georgia or anywhere else in the country so we can discuss where your marketing plan is and where it needs to be.